The Dissemination of Bruegel Imagery in the Southern Netherlands during the Seventeenth Century
Karolien De Clippel (KU Leuven) and Filip Vermeylen (University of Antwerp)

During the sixteenth century, Pieter Bruegel the Elder had been the architect of a number of pictorial themes which enjoyed immediate and enduring popularity. These compositions included peasant scenes, depictions of the seasons, proverbs and visions of heaven and hell. During the seventeenth century, many of these types continued to be produced and disseminated A? not in the least by various members of the Bruegel dynasty A? and found their way to local collections or to the international art market.

This paper examines the consumption of Bruegel imagery during the seventeenth century in the Southern Netherlands. In a first quantitative part, we will screen probate inventories, visual sources and other contemporary evidence for the presence of these particular types of genre iconography in the Flemish home. In this respect, we will emphasize that Bruegel images were not only produced in the form of paintings, but also through other media such as prints and drawings, painted household objects (e.g. plates, mugs, etc.) and sculpture.

Subsequently, we will pursue a more qualitative approach in investigating the way in which these images were reproduced. Were Bruegel compositions and/or motifs simply and literally copied or were they subject to modifications and alterations in response to the changing taste of seventeenth-century society? In other words, to what extent did new categories of images emerge from these copying and emulation practices? In addition, we will address issues of agency and audience A? who produced Bruegel derivatives and who bought them?

In short, this paper seeks to gauge the presence of a specific kind of genre iconography in seventeenth-century private ownership, and survey the different media through which these were reproduced and collected. What was the power of these highly recognizable types/images insofar as they continued to form part of the visual vocabulary of the Southern Netherlandish artistic production?

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