The Marketing of Antwerp Sculpted Altarpieces in Germany
Lynn F. Jacobs, University of Arkansas

Netherlandish carved altarpieces were frequently exported as part of the luxury trade that was a key element of the economy of the Lowlands in the late middle ages and early Renaissance. Germany seems to have been the leading export market for this art form, for some 108 of the about 350 surviving Netherlandish carved altarpieces are presently in Germany. The majority of the works exported to Germany were produced in Antwerp A? specifically 63%, with 12% from Brussels and 25% either not yet localized or attributed to other centers, thereby making Antwerp the main producer for the main export center. Antwerp altarpieces were sold mainly in the Northwestern areas of Germany, the North Rhineland and Westfalia, during the period between 1500 and 1530. The buyers of these works are largely not known, though documentation and other forms of evidence allow us to link seven to monasteries, one to a church body, one to a religious confraternity, one to an aristocrat and one to a canon. A surprisingly high number of the Antwerp retables exported to Germany, perhaps between 42 and 54% appear to have been purchased on commission, rather than on the open market. Commissions thus may have played a more important role in the Antwerp export trade than previously thought.

My concern in this paper was to examine two retables in detail (specifically, Waase and Vreden) in order to shed more light on what the commissions reveal about the tastes of the German buyers. Although often commissioning patrons sought works that were more lavish and complex than those produced on spec (particularly double-winged examples), the most common reason that Germans commissioned Antwerp retables, rather than buying them ready-made, was to have altarpieces with iconographic content more specifically suited to their personal needs. In the case of Waase of c.1515-20 A? originally made for the Hanseatic town of Stralsund A? the retable combines parts produced on spec (a formulaic Passion grouping on the upper register) with parts produced to order (scenes of the life of St. Thomas Becket of Canterbury on the lower register). The Becket scenes must reflect the particular devotional interests of the as-yet unidentified buyer, interests that may have been conditioned by the strength of the cult of St. Thomas Becket in the Hanseatic towns, or perhaps by the relevance of the theme (i.e., St. Thomas' struggle for the rights of the church over those of the ruler) for the citizens of Stralsund, whose city council was often at odds with its ruler. I argued that the pre-fab and individually tailored sections of this retable work together to emphasize the power of the church and its sacraments, especially the Eucharist, thereby demonstrating how well mixed-mode production could satisfy the needs of and reflect the tastes of the buyer.

The second work examined, the retable of Vreden of c.1520, was a fully commissioned product, which not only was extremely lavish A? it has double wings and even a double-winged predella A? but also has highly individualized iconography throughout. The closed view of the retable focuses on specific saints venerated in Vreden, while the first and second openings, take on a distinctly theological slant, most evident in the placement of the Crucifixion (in the center of the sculpted caisse) above the Last Supper, and the Nativity. This juxtaposition associates Christ's sacrifice on the cross with that on the altar occurring in the celebration of the mass. Such a iconographic grouping is unique within Antwerp carved altarpieces, and its didactic and theological character must reflect the patron's values, indeed even his clerical status (evidenced also by the kneeling deacon in the Circumcision scene who is likely to be a donor portrait). This cleric's interest in this iconographic approach may have been spurred not only by his religious vocation, but also by a specific desire to affirm the Catholic doctrine of the Eucharist in the face of Reformation challenges, challenges that would ultimately end German purchases of Antwerp carved altarpieces.

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